About

Tony Friend

Creative Director

Hi, I’m Tony, and I have over 30 years experience in Corporate, Leisure and
Retail Identity Design, and it's brand applications.

In 1985, after graduating from Maidstone College of Art with a BA Hons Degree
in Communication Design, I moved to London, and worked for
award winning design companies like Beresford Sherman,
Michael Peters Design and John Herbert Design.

In 1991 I was offered the position of Design Director at Impact BBDO in Dubai.
Two years later I founded Friend, where my clients have included
First Gulf Bank, Doha Bank, Abu Dhabi National Hotels, Marriott, Hamriyah Free Zone
and The Kingdom Centre in KSA to name but a few.

Following the rebranding of SHAMMA Clinic in 2013, Tony Friend spearheaded the PR and media campaign needed for such a major task. Tony did a splendid job at that. His ideas were creative and very professional. He adhered to the spirit of our brand guidelines yet expressed the message(s) we wanted to convey with beautiful artwork. I highly recommend Tony and best describe his work as tasteful, elegant and "neat".

 

ASAD R. SHAMMA, MD, FACS.

General Manager SHAMMA Clinic.

© TonyFriend // All Rights Reserved

Hi, I’m Tony, and I have over 30 years experience in Corporate, Leisure and Retail Identity Design, and it's brand applications.

In 1985, after graduating from Maidstone College of Art with a BA Hons Degree in Communication Design, I moved to London, and worked for award winning design companies like Beresford Sherman, Michael Peters Design and John Herbert Design.

In 1991 I was offered the position of Design Director at Impact BBDO in Dubai. Two years later I founded Friend, where my clients have included First Gulf Bank, Doha Bank, Abu Dhabi National Hotels, Marriott, Hamriyah Free Zone and The Kingdom Centre in KSA to name but a few.